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Listing Appointment Presentation

Present list of items on agenda to manage time effectively during listing meeting
Modify list based on sellers questions and priorities
Answer questions of seller on internet information links reviewed prior to meeting

Agenda for Listing Apppointment

Give seller an overview of current market conditions and projections

Present company’s profile and position in the marketplace

Explain market power of web marketing, top search engine positions - *distinct internet strategy

Discuss three distinctive marketing strategies of Prudential - Yahoo, Value Range Marketing, Selling Agent's Fees *distinct listing strategies

Explain the work the brokerage and agent do “behind the scenes” and agent’s availability on weekends

Explain agent’s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers

Review Listing Contract & Addendum and obtain seller’s signature
Once agency relationship is established , then discuss confidential information with seller
Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds
Offer pricing strategy based on professional judgment and interpretation of current market conditions

Discuss Goals With Seller To Market Effectively

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